The Ritual is an all new all natural Chamois Cream made in Ohio! It's got seven ingredients that you can actually read - things like shea butter, safflower oil, arrowroot powder, beeswax, etc... These are products that nourish your skin, not harm it. Take the test. Find your chamois butter and see if you can read the ingredients. Ask youself if you really want to have these ingredients absorbed into your body. Then come pick up a jar of The Ritual and see what a difference it makes. Do something good for your body! The Ritual comes in regular chamois cream, embrocation and cool chamois cream.