Our Story

  • Bill and Jackie Buchwalter
  • Bill and Jackie Buchwalter
  • Bill Buchwalter
  • Jackie Buchwalter

Just a few short years ago I was in the cor­po­rate rat race. As a sales rep for a high end kitchen man­u­fac­turer, I often spent nights away from home and missed out on fam­ily activ­i­ties and just as impor­tantly, bike rid­ing. Whether it was mid-life cri­sis or just plain burnout, the spring of 2010 seemed like the per­fect time to make a change.

Own­ing a bike shop had always been a dream of mine. I’ve been an avid bicy­clist since I pur­chased my first Schwinn Con­ti­nen­tal in 8th grade. My pas­sion for bikes was fur­ther fueled by a cross-country bicy­cle trip I took while in college.

A buddy and I packed up and flew to San Fran­cisco and dipped our rear wheels in the Pacific Ocean. Then we began the trip of a life­time back. Totally self-contained, we car­ried all our gear in panniers.

We faced some chal­lenges, like head­winds in Kansas, The Rocky Moun­tains, and find­ing a place to bed down for the night. But it was an expe­ri­ence I’ll never for­get. And it solid­i­fied my pas­sion for biking.

After col­lege I got mar­ried and oper­ated a small bicy­cle repair busi­ness out of my base­ment. My wife, Jackie, and I had five chil­dren. I con­tin­ued to bike when I could, often com­mut­ing to work and back.

In 2010, the oppor­tu­nity to serve Wooster and the sur­round­ing area with a full ser­vice bike shop became a real­ity. Yes, it has been a dif­fi­cult eco­nomic sea­son but in many ways, it’s the per­fect cli­mate to intro­duce peo­ple to the fab­u­lous world of bike riding.

Bik­ing is green—no car­bon emis­sions and no gas guz­zling. It’s cheap—the one time pur­chase of a bike is often less than the cost of renew­ing your health club mem­ber­ship. Bik­ing is healthy for you and can be a great form of transportation.

Our weekly Tues­day night rides allow you to meet and form friend­ships with other cycling enthu­si­asts. Our win­ter Thurs­day night “spine­mas” will keep you  mov­ing in the cold weather.  Join­ing our race team will encour­age you to take your cycling pas­sion to the next level.

What­ever your level of bik­ing is, we chal­lenge you  to find a way to use your car less and Ride On the bike.  We guar­an­tee it will change your life!

Mak­ing North­east Ohio Green One Bike at a Time. That’s our motto here at RIDE ON. We love to bike—whether it’s on trails, on our scenic coun­try roads, or moun­tain bik­ing at Vulture’s Knob—it’s our pas­sion. We’d like for every­one to have the oppor­tu­nity to expe­ri­ence it. Nes­tled on the his­toric square of down­town Wooster, Ohio, we are a fam­ily owned and oper­ated full line bicy­cle store. We know that any good bike ride starts with the right bike and the proper fit. That’s our goal — to match you with the per­fect bike to fit your needs. We’re experts at mea­sur­ing and fit­ting each per­son to a bike but more impor­tantly, we know that your com­fort is what’s really impor­tant. For that rea­son the most often touted words around our shop are “take it for a ride.” We’re for­tu­nate to be sur­rounded by side­walks, park­ing lots and a town square that’s ideal for test rides. On warm days we line our side­walks with pop­u­lar mod­els we hope you’ll come and “test drive.” And our ser­vice is sec­ond to none. Our mechan­ics are fully qual­i­fied at repairs and respond­ing to cus­tomer needs. It is also impor­tant to have the proper tools for bike main­te­nance and repair. Torque wrenches are part of our line-up of tools for the proper ten­sion on high end car­bon fiber parts Come check us out! We think you’ll be sur­prised how afford­able and enjoy­able bik­ing can be. Whether you’re a hard-core racer or a Sun­day after­noon trail rider, we have the per­fect bike and fit for you.

Our Staff


Shop owner, cross country cyclist and repair and fit expert! Bill has been working on bikes his whole life as a hobby and a profession. He is certified in two bike fits and knowledgeable in vintage and the latest model bikes. Bill's passion is finding the right bike and equipment to fit your riding style.


Co-owner and bike enthusiast. A freelance writer, she came to cycling after opening the shop in 2009. Her specialty is fitting a novice to their first bike and introducing them to group rides!


 Our head mechanic! Scott is a true cycling zealot!  Meticulous and detail oriented, Scott will give you a solid quote when you drop off your bike and make sure it's "good to go" before you pick it up. 


A full time packing engineer, Louis is happy to fill in for us when we need a break. His mechanic skills are second to none. Louis is a member of our racing team and an online junkie and keeps us abreast of any new developments in the cycling scene.


Aaron works full time for Ventrac in Orrville and is a machine on the mountain bike. He is our onsite fork rebuilding expert. Meticulous and mechanical, he can turn your fork around in days and save your time and money!